Takeaways, grills, burger and chicken shops.
- Click & collect so customers skip the queue
- Car park orders by number plate
- Meal deals and reels that bring people in
First 100 founding businesses · Free for 2 months
Your regulars, rewarded. Your orders, direct.
Loyla is Birmingham’s new local marketplace for independent food and drink businesses. Customers tap a card at your counter to earn points, browse your offers and reels, and order from you direct. No app needed, and founding businesses pay no commission.
2 months
free for the first 100
£14.99
a month after that
Cancel anytime
0%
commission for founding businesses
LoylaTap · Earn · Shop+70 points
after one tap
Sits on your counter
Customers tap with their phone
30%Delivery apps take up to 30% of every order. Loyla founding businesses pay 0%.Typical UK marketplace commission: 14–30% (Whito, 2026)
4 in 10UK diners are more likely to visit a restaurant with a loyalty scheme.RSM UK Consumer Outlook, 2,000 people, 2025
Less hassle at the counter. More customers coming back.
Click & collect
Customers order ahead and pick up without waiting in the queue.
Click & dine in
Customers order and pay before they sit down, or tap the table card to order from their seat.
Kerbside pick up
Customers add their number plate, so staff know exactly which car to take the order to.
Digital order numbers
No paper tickets or buzzers. The order number shows on the customer's phone, and they're told when it's ready.
Points, stamps and receipt in one tap
One tap at the counter gives every customer their points or stamps and a digital receipt.
Fewer phone calls
Orders come in on screen, written down and paid for. No more mishearing orders on a busy night.
More organised
Every order has a number and a ready time, so the kitchen and the counter always know what's next.
Win new customers
People nearby discover you through your reels and offers, then come back for their rewards.
Part of a local marketplace
Join Birmingham's independents in one place, where locals go to find something good to eat.
No new hardware. No app needed.
Loyla works in a web browser. If you have a phone and an internet connection, you're ready. The Loyla app is there for you and your customers if you prefer it, but nobody has to download it.
Use our till or keep yoursUse Loyla as your full till, or run it alongside the one you have, including Shopify, Lightspeed and SumUp.
Runs in a browserOpen it on your phone, tablet or PC, with no special tablet to buy. Prefer an app? The business app is optional.
Customers just register in the browserThey tap your card and see their points straight away. To keep them, they register on the page. The Loyla app is optional.
You know who's orderingWhen customers order from you, you see who they are and get their details, so you can bring them back. With delivery apps, the customer belongs to the app.
Made for Birmingham's independent food and drink
Whether customers queue at your counter, pull up outside or sit down to eat, Loyla fits the way you already serve.
Cafés, coffee shops, chai and karak spots.
- Digital stamp card, buy 9 get the 10th free
- Order ahead on the way to work
- Double points at quiet times
Sit-down restaurants and family dining.
- Tap the table card to order and pay
- Call staff from the table
- Points that bring families back
Also welcome: dessert lounges, bakeries and other independent food businesses.
Reels your customers can order from
Customers scroll short videos from local businesses, see what's on today and order straight from the reel. One tap on Order and it's in their basket.
- 1Add your videosImport videos you've already posted on TikTok or Instagram, or film a quick 15 second clip on your phone.
- 2Add your offerMeal deals, happy hours, double points. Change them whenever you like.
- 3Customers browse and orderThey order for collection, at the table or from the car park, and earn your points.
REELHHeat HousePlatter for 2 £14.99Tenders, wings and friesOrder now
REELBBean CornerDouble pointsBefore 10amOrder now
REELWWrap SpotWrap + drink £5.99Order for collectionOrder now
Example offers. Business names are for illustration.
See exactly what's working
Every tap, view and order shows up in your own dashboard, on your phone or PC.
- How many people tapped your NFC card
- How many people watched your reels
- Click & collect and dine-in orders
- How many customers hold points with you
- Your best-selling products
- Your busiest days and times
Bean CornerThis weekNFC taps
1,284
+18%
Reel views
6,930
+42%
Click & collect
214
+11%
Hold your points
486
+37 new
NFC taps by day
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Best sellers
1Karak chai312 sold this week
- Karak chai312
- Latte204
- Cheese toastie118
- Chocolate brownie96
Example data
Your stamp card, with your own branding
Every business gets its own stamp card on Loyla. Your logo, your colours, your stamp and your reward. Customers see your brand on their phone every time they tap, not ours.
- Your logo
- Your colours
- Your stamp icon
- Your reward
- Points or stamps
Bean CornerCoffee & karak7 / 10
FREE
Buy 9 hot drinks10th is on us
Layer LoungeDesserts3 / 6
FREE
5 slices6th slice free
How early registration works
- 01
Register below
Two minutes. No card details, no contract to sign today.
- 02
We call you
We upload your menu and logo, set up your reward and first reels, bring your NFC card holder and show your staff how it works.
- 03
Go live together
Birmingham launches all at once, so customers find a full marketplace on day one.
Why launching together matters
If every founding business signs up 30 customers a day for the first 30 days, Loyla reaches 90,000 sign-ups across Birmingham in one month. Every one of them can find your business, your reels and your offers.
Early registration
Get your business on Loyla
The first 100 founding businesses in Birmingham get Loyla free for 2 months. Open to independent food and drink businesses.
- Free for 2 months as one of the first 100, then £14.99 a month
- Post unlimited reels and offers
- No commission as a founding business
- Free NFC card holder for your counter
- Menu and logo uploaded for you
- Cancel any time
Good to know
What kind of reels should I post?
Short clips of your food being made, a new dish, today's deal or your team. Filmed on a phone is perfect. We'll help you post your first ones.
What does it cost after the free months?
£14.99 a month. As a founding business you pay no commission on orders and no setup fee.
Is there a contract?
No long contract. You can cancel any time.
When does it go live?
We are launching across Birmingham at the same time once our first businesses are set up. Registering now holds your free months.